Got A Listing In My Pocket…

Pocket Listing. The name sounds almost cute. The idea is anything but.

The idea of the pocket listing or “off market listing” is actually rather simple. There is a house for sale. Something about that house, either involving it’s readiness for viewing, the identity of the seller, or perhaps the price range of the property, suggests the house might be better off being sold as an “off market listing”. It might even be that the seller has a buyer in mind. A friend or family member.

Off market listing means not listed in the MLS. The MLS is the multiple listing system. The enormous database that brokers or agents can go to in order to search for homes that are currently listed for sale. It is literally the reason that most sellers want their home listed with a broker. They WANT it out there for people to see. The more potential buyers with an opportunity to see your home, the more opportunity the seller has to sell that home.

Right?

So, why would anyone want their home kept off that MLS?

Let’s say you’re a celebrity and you’ve got a house you want to sell, but you don’t particularly want every Tom, Dick, and Harry tromping through your house taking selfies with your bathroom sink. You can keep that listing in some broker’s pocket and make sure that they only let certain, pre-approved people with an actual interest in purchasing your home through the front door. And let’s face it. Most of the time when we’re talking celebrity homes, we’re probably talking about homes in the more than one million dollar price range. There are significantly fewer buyers in that price range. So it’s not hard for a broker to screen buyers or tap into their network to find the percentage of lookers who actually want to spend that kind of dough on a house.

Here’s the other thing you need to realize about the Pocket Listing. Whatever Realtor has that listing in his pocket is representing both the buyer and the seller. They are working to earn the entire commission. And that puts them in a very tricky situation when it comes to ethics.

Normally, when I work with a buyer or a seller, I’m happy to help them “speculate” (for lack of a better word) about what the other party in the sale might be thinking or planning, or how they might react to a certain offer or request. We spend time talking about the way things “usually” happen or situations I might have seen or experienced in the past. I’m happy to get them as much information as I can because I am working only for them.

Now. When I’m working for both buyer and seller because it is my listing? That all changes. I try to stay out of any speculation. It wouldn’t be speculation. It would be revealing important information about one side or the other and I have to remain neutral. I have to say “these are the facts, please follow your own instincts and do what’s best for you and your family”. It’s honestly a very uncomfortable place to be. I take the ethics of my profession seriously. I want to help my customers and that means not playing favorites.

Apply what I’ve just said to the concept of the Pocket Listing. Not only is the broker involved working for both buyer and seller, but the house is not listed in a way that could make that sale happen in any other fashion. If that seems a bit murky, you’re not wrong.

How This Applies to Our Local Market

Here in Los Alamos we are experiencing a fast moving seller’s market. Houses sell faster than they can be found. They spend very little time in the MLS and often involve multiple offers and bidding situations. This means homes can sell for a LOT more than the seller expected. While this can be painful for the buyer, it can also be a really good thing for someone who once thought they were upside down on their mortgage and would never be able to sell and leave the area.

I’ve seen several recent situations regarding Pocket Listings that have really given me cause for concern. Usually these situations are created by someone trying to do something nice. Something like this:

Example- Seller has a home and they have a decent amount of equity. They also have a friend who is looking for a home and really having trouble finding one in this tough market. Seller agrees to a Pocket Listing so that they can just have the broker do the paperwork to allow their friend to purchase the house. House sells for price X. Two weeks later a very similar house on the same street, with slightly less in amenities, and with a regular MLS listing and multiple bidders goes for $40K MORE than our Good Samaritan Seller got for their home.

I don’t know about any of you. I love my friends. I love my family. But not enough to throw away $40K.

I know. It sounds almost mercenary. But friendship goes both ways. There is a lot of wiggle room inside a $40K price difference. Why not list the house the traditional way and have your friend submit an offer just like everyone else. Perhaps you take their offer at a price that is fair to you both or help them out by paying their closing costs or something else to that effect. It’s much better to be fair than to take the chance of feeling bitter about it later.

Regardless of how you want to buy or sell your home or who you think deserves the chance to buy it. Keep a few things in mind when it comes to off market listings in our little close knit community. Pocket Listings are more common in sluggish markets, in markets that have huge numbers of investment properties, or markets that involve multimillion dollar homes and celebrity buyers. They are less of a benefit to sellers when homes are selling like the hottest new Christmas toy and spend very few days on market.

Stay safe and enjoy the holidays in this strange 2020 Holiday Season! And don’t forget, when you’re ready to make a change, even now when everything seems to change every second, call Kendra!